Facebook is an effective platform to boost followers for businesses or monetization purposes. Especially for small business marketing companies, Facebook provides a cheaper, easier, and faster way to reach potential customers. However, getting more followers nowadays is not an easy task.
As of 2021, Facebook has 2.91 billion monthly active users, and this is a huge number where marketers can benchmark on. What makes it an ideal marketing platform is that there are an estimated half a million accounts that are made on a daily basis. This is equivalent to 6 new profiles being made every second.
There are many things you can do on Facebook as a marketer. Besides that it is versatile and free, you can connect with customers fast, advertise, make campaigns, share information, and schedule a post while offering you a lot of tools and insights that you can use.
How to Boost Your Followers on Facebook?
Although difficult and may take you longer than you expect, Facebook can be relatively easy if you just know the right steps to have many followers and build a large network. Here are the tips we can share on how to do it:
1. Invite your friends and acquaintances to like your page
Facebook allows you to invite everyone in your friend list (in one click) to like your Facebook page. There is no need anymore to message your friends one by one as the platform lets you invite them all at once. After inviting, your friends will see it in their feeds and notify them about it and your page. This allows them to view your page and like for themselves. Once liked, your page’s updates and posts will automatically be fed on their newsfeed.
2. Utilize Facebook Group
Facebook has A LOT of groups and these groups can have millions and thousands of members, some of them can be potential customers and followers. To get accepted into a group, you will need to fill in some information or answer some questions. We advise that you do the following:
- Choose your business page as your account when entering a Facebook group
- Avoid posting content that does not align with the members’ interests as well as the group’s interests. Do not post irrelevant content.
- Do not over-spam them with your posts.
- Participate in their discussion with informed answers and advice. Also, post questions and participate in the discussion as well.
3. Be strategic in your post
Posting too much with irrelevant content will not establish your page in a good way. Instead, members may feel annoyed and uncomfortable. Worse, the admin will kick you out of the group. Posting at the right time is an effective way to get more shares and likes. Stats can help you. According to the collected information in 2019, it was found out that the overall engagement rate is 18% higher during Thursdays and Fridays. You can use this information when posting content.
4. Have a partnership with an influencer
Influencers can be categorized into mega, macro, and micro-influencers but they have one thing in common: they have followers and they can advertise your service or product to their community.
There are still many things you can do and try on Facebook. You can even navigate the tools they provide. It all just takes curiosity, hard work, and a little bit of patience.